Ruben Arana on the Spirit of Design

The resident designer at HBCU's #1 College, Florida A&M University, Teaches on How to Communicate Effectively by Design




Skill Level






Video 30-45 min each

Beginner to Intermediate




  • Lifetime access

  • Money back guarantee after viewing first video

  • Lectures through private youtube account

  • Certificate of Completion

$89 NOW!   -or-   $125 Nov15

Starts Nov 15!

Success! Message received.

Instructor Biography

RUBEN ARANA has been in higher education since 2000.  He has been an educator at SUNY Albany, Coppin State, and is currently at Florida A&M University.  He has a passion for articulating concepts that may be difficult to understand and breaking them down so that many more can acquire the knowledge.  

About This Course

Course Description

A carefully designed product is something that inspires confidence, excites consumers and communicates the best of what is intended.  As the resident set designer at Florida A&M University Ruben Arana has dealt with design and education for more than 15 years.  Designing posters, books, cd, plays, film, and video, Ruben has a variety of experiences with design.  A design done right will be something that connects wonderfully with all who interact with it.

In this course, you will get a look at the design principles that apply to anything that is designed and the process that is part of every design.  Ruben will walk you through each step of the process and give feedback to work that gets turned in.  Along with learning what to do Ruben gives examples of what things to avoid.

What also sets this course apart is the spiritual perspective and the personal design of the individual.  God plays a big part in the source of design and creativity, so acknowledging the spirit in design is a must.  Whether you are a just beginning or are pretty savvy around design, this course is a great course in that will make your designs so much more powerful.

What are the requirements?

  • No prerequisites, open to anyone.  Will need access to computer and internet.

What am I going to get from this course?

  • Design a product

  • Understanding design styles and techniques

  • Learn how to turn words and ideas into visuals

  • Learn how to analyze designs

Who is the target audience?

  • Spiritually minded people who love creative expression, but need a guide.


Lecture 1:  Design Process: Going from accepting an assignment to its conclusion

Lecture 2:  Design Elements: Basic Elements used for visual design

Lecture 3:  Design Principles: What unifies all design and how to talk about It

Lecture 4:  Color: How it works and why its takes a lifetime to master

Lecture 5:  The Human:  This is the basic foundation from where understand design

Lecture 6:  Life Design:  How we can apply the principles to understand and improve our life

Lecture 7:  Visual Design:  Designing Books, Albums, Posters

Lecture 8:  No Comfort Zones:  Designing outside our comfort zone